Brand History_Yongxing

Brand History

Yongxing（永兴纺织）:
Before the Millenium

Yongxin House
Yong” stands for “always”, and “xin” stands for “new”.
Grandfather's ancestral house stands among the village's old Nanyang-style dwellings. Those who once sailed to Southeast Asia brought back floral tiles, ceramic figurines, and arched galleries— gifts from across the sea that quietly reshaped the homes of this shore.
Grandfather laid the foundation first, then raised one room at a time, brick by patient brick, as savings allowed. In this house, the soul of Nanyang and the bones of southern Fujian have peacefully grown into one.
Shunfeng Brand
Garment tag and Official Company Stamp
In 1979, the state reinstated the individual economy, and in 1981, it officially recognized the legitimacy of self-employed individuals. In 1982, riding this wave of reform, my grandfather established the "Shunfeng Brand" garment factory in his hometown, and later founded a trading company—a family's destiny, from that moment on, became deeply intertwined with the rising tide of China's Reform and Opening-up era.
Yongxin House
Yong” stands for “always”, and “xin” stands for “new”.
Grandfather's ancestral house stands among the village's old Nanyang-style dwellings. Those who once sailed to Southeast Asia brought back floral tiles, ceramic figurines, and arched galleries— gifts from across the sea that quietly reshaped the homes of this shore.
Grandfather laid the foundation first, then raised one room at a time, brick by patient brick, as savings allowed. In this house, the soul of Nanyang and the bones of southern Fujian have peacefully grown into one.
Waner Shi and Xinmin Hong
photo taken in Tian’an Square, Beijing
They were married in 1971. Waner Shi (on the left) has one-quarter Filipino ancestry. Back then, many people from Fujian traveled to the Philippines to work and trade.
My great-grandfather on my mother's side journeyed to the Philippines alongside other men from the village. Only as I grew older did I come to understand—it was never merely about trade or building houses. Back then, there were also villagers who crossed the same sea to dedicate themselves to theater, and some, in time, became celebrated opera artists in their adopted homeland.

Waner Shi and Xinmin Hong
Oral history in Hokkien (a Southern Fujian dialect)

1982

Shunfeng brand
Windbreaker

In our ancestral house, a small garment factory was born — and with it, the "Shunfeng" brand.

They made jackets, windbreakers, cotton wadded coats, and down jackets. The clothes traveled far north, reaching Heilongjiang and Qiqihar, where winters are long and warmth is everything.

（left to right, top to bottom）

1、Beijing China, 1980, by Miguel Angel Lucas

2、Beijing China, 1995, by Peter Charlesworth

3、Beijing China, 1990, by K. Solimine

In 1980s China, fashion wasn't just about clothes — it was about breaking free. The true icon of that awakening wasn't a silhouette, but a fabric: Díquèliáng (Polyester-Cotton).

Away from the sea of greys and blues, this wrinkle-resistant, vividly dyed, crisp-to-the-touch fabric gave a generation the vocabulary to dress differently. Whether in a sharp button-down or a softly flared jacket, Díquèliáng carried a quiet confidence.

1985

We shifted from garment facrory to textile business. A new store opened on Xin Avenue, Yinglin village, named after "Yongxing Textile".

Product range included TC, pure cotton, wool-like fabric (artificial wool), and lamb shearling.

The Second Street Shop
Currently occupied by a pharmacy in 2026
In 1993, seeing the booming of the fabric market in Shishi and its entrepeunerial wave. Yongxin Textile decided to move to Shishi city to seek more exposure and opportunities. Eventually settled in Zhenxing Road, which is 5 minutes walking away from Yuanyangchi Park.
Yongxing’s Collection
Wool/Artificial Wool, Cotton, Lambswool, TC
1. Wool/Artificial Wool In 1980s China, wool bridged two worlds—traditional Zhongshan suits and the newly fashionable Western suits. It offered warmth, structure, and quiet dignity for a generation stepping into change.
2. Pure Cotton Soft, breathable, and gentle on the skin, pure cotton was the quiet fabric of everyday life. It wove itself into undershirts and summer dresses.
3. Lambswool Lambswool brought affordable warmth to jacket linings, coat collars, and even faux-fur jackets. It was a small taste of luxury when opulence was still a distant dream.
4. TC (Polyester-Cotton Blend) TC blend was the fabric that dressed a rising China—tough, wrinkle-resistant, and everywhere. From factory floors to schoolyards, it clothed a nation on the move
Tracking System
Logistic booking note
The First Street Shop
Property ownership certificate, Xin Avenue, Yinglin village

1993

Yongxing store moved from Yinglin Village to a bigger marketplace, Shishi County where the industry buyers were more concentrated.

That is No.22, Alley 148, Zhenxing Rd.

Yongxin House

Shunfeng Brand

Yongxin House

Waner Shi and Xinmin Hong

The Second Street Shop

Yongxing’s Collection

Tracking System

The First Street Shop